While we're grappling with 40 inches of snow (OK, teeny exaggeration), it seems half of celebville have jetted off for a holiday on Sir Richard Branson's Necker Island - and, boy, does he want everyone to know about it.
The billionaire directed his Twitter followers to his blog, where he uploaded a picture that saw the likes of Kate Winslet, Natalie Imbruglia, David Hasselhoff and Ronnie Wood rubbing shoulders on the Caribbean paradise.
Richard accompanied the pic with a paragraph about the great and good featured, writing: "Incredibly fortunate living on an island just because of the sheer number of fascinating people who go out of their way to drop by. This picture shows the fascinating eclecticism of people lucky enough to meet on Necker.
"Sir Cameron Mackintosh came by for lunch this week, floating on a cloud after the enormous success of his film Les Miserables. Elon Musk, co-founder of Tesla Motors and PayPal – plus the only other serious player in space exploration with SpaceX - visited too. Ronnie Wood and his new bride Sally, Rachel Hunter, Natalie Imbruglia and Kate Winslet came by Necker as well.
"From one extreme to another, it's nice having somebody around who can help anybody who gets into trouble in the water – David Hasselhoff!"
And David's girlfriend, Hayley Roberts, also took to Twitter to post a series of photos of herself enjoying her luxury hols in a white bikini, as well as the stunning scenery (above).
We'll just get back to traipsing through the snow, then...
Kate Winslet hailed a hero in Sir Richard Branson's Necker Island fire