French fashion label Zadig & Voltaire plans to open an exclusive hotel in Paris in 2014, which will not be open to 'Chinese tourists'.

NBC News reports that this comment by the brand's founder and owner, Thierry Gillier, was misunderstood.

Gillier told WWD: 'It will be a slightly private hotel, not open to everybody, with 40 rooms. We are going to select guests. It won't be open to Chinese tourists, for example. There is a lot of demand in Paris... many people are looking for quiet hotels with a certain privacy.'

According to French newspaper Liberation, Zadig & Voltaire later asked WWD to remove the reference to Chinese tourists from its article and said that Gillier's words were misinterpreted and that he was referring to 'mass tourism' when he used the phrase 'Chinese tourists'.

The fashion website later changed the reference to 'busloads of tourists'.

Zadig & Voltaire's hotel will be located in a private mansion used for its Paris Fashion Week show. The building is located on the city's Left Bank.

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