British women spend most on pre-holiday preening in EuropePA


British women spend more money on getting themselves looking good before a holiday than any other country in Europe, according to a new survey.

The study, carried out by Tripadvisor, revealed that 90% of Brits admitted to spending money on their appearance before jetting off abroad, with almost six in every 10 women spending between £80 and £250.

But 15% of us go a step further and spend more than £250 on glamming up for a getaway.

So what are we splashing the cash on? Well, 90% revealed they bought new clothes for a break, 77% get their hair cut before heading off on holiday, 61% buy new shoes to take, 57% purchase a new swimsuit for the beach, 39% snap up new make-up or beauty products, and 22% exercise more than usual before taking a trip.

Related articles

A third of British women admit to having sex on the beach


Sign up to our weekly newsletter
| Follow us on Twitter | Become a fan on Facebook